Merchandising

To ensure the visibility of the products to promote and make them more attractive for the customer, so as to speed up a potential sell, ManWell provides its expertise and advice as a valuable support in merchandising and promotional activities, such as:
- positioning of exhibitors and floor stands,
- dressing up of windows, corners and snappy promotional areas,
- loading products,
- price controls, positioning of the brand promoted towards competitor companies.

The mounting of the exhibition spaces is managed by a team that specializes in strategically identifying of the best location for POP material and in the optimization of expository organization, from the banquet/ stall to the promotional island.

To strengthen the marketing strategies, ManWell has given its corporate promoters a palmtop instrument which marks the beginning of merchandiser automation, by allowing some statistical data on a various range of products to be taken within stores and by offering a whole control and a superintendence of different brands and packaging properties. In this way, the insertion of every single datum about a product is simplified and quickened.

The gathering of statistical data inside whatever store on the territory is sent directly to the central base and allows the realization of a very complex statistical database that can be wherever interrogated to plan targeted marketing actions.
Thus, the survey is easier and the quality of information is more reliable, and more controlled.
At the end of the gathering the promoter can even take digital pictures and send them to his reference base by MMS or any other digital format, as an attachment of the statistical store data.

The experience of ManWell in direct marketing, in development and in the use of instruments is a warranty of a better efficiency.